To promote unity throughout the hearing health care field as an association.

To Promote quality hearing health care for the hearing impaired in the State of Michigan.

To maintain an organization of professionalism and ethical conduct by Hearing Aid Specialists in Michigan.

To promote legislation favorable to Hearing Aid Specialists in Michigan.

To Promote better education through programs, seminars, lectures, etc., that will enhance the professional image of Hearing Aid Specialists.

To Promote and educate the general public as to the services available for the hearing impaired with the State of Michigan.

To maintain standards of competency set forth by the Michigan Hearing Aid Society, and the Department of Commerce.

To promote our image to insurance companies, government agencies, etc., to allow Hearing Aid Specialists to better take advantage of third party programs.